The Italian carmaker Lamborghini has captured 40 percent share of India's supercar market with its models like Aventador and Huracan that project both power and styling. The company has sold its 55 models in India which comprises of 40% share of the sports car market and this is the reason why the Italian marque organized the first-of-its-kind "Super Sports Car Drive for Women" in Delhi, India on the 11th of July 2016. The aim behind the drive was to boost the spirit of the female drivers in India and to enhance their passion towards the supercars.
In India till recently, driving powerful sports cars was a domain that was exclusively dominated by men, but things are changing now with more and more women getting behind the wheel of these powerful beasts. The reason is attributed to more and more first generation entrepreneurs splurging on such premium products to not only showcase their arrival on the scene but also build their brand value. And with more women startups making it big in recent times more of them are also veering towards driving these powerful cars.
Lamborghini took the first hand on the opportunity to popularize driving premium sports cars among women. The cynosure of all the eyes in this event beside the women drivers were the six stunning cars that Lamborghini shipped especially for this event.
The company chooses women participant from all walks of life who share a common bond – passion for driving. Gracing this unique event held in the fore court of Shangri-La hotel in New Delhi was the first women owner of a Lamborghini in India, Sheetal Dugar. Beside, her there were eight other lady participants. The charming Armaan Ebrahim who is also a contender for the much respected Lamborghini Blancpain Super Trofeo championship that is to be held later this year was there to teach the ladies the driving technique that is to be adopted on a race track.
To show the commitment of Lamborghini for making drive a supercar attractive for ladies in India, the head of the company, Sharad Agarwal, flagged off the event. Interacting with the media, he commented that he is glad that his company is making a special effort to attract more and more women to drive a powerful sports car and will soon launch similar events in other major cities of India. Andrea Baldi, who is the general manager of Lamborghini in the Asia-Pacific region, added that with more and more women driving premium sports cars around the globe, he felt happy that Lamborghini pioneered such an exclusive event in India to popularize driving among women.
After the event, Sheetal Dugar shared her feeling by commenting that SITTING BEHIND THE WHEEL OF A LAMBORGHINI gives her confidence to cross those challenging heights which seemed unachievable earlier.
The total length of the route chosen for this event was 45Kms. It commenced from the Shangri-La hotel and ended at Buddh International Circuit. The ladies also got an opportunity to drive on the challenging race track of BIC as well.