Mercedes-Benz India Witnessed Highest Ever Sales in FY 2015-16

Jan 01, 1970
Mercedes-Benz India Witnessed Highest Ever Sales in FY 2015-16

The year financial year 2015-16 has bring some good luck for Mercedes-Benz Indiaas the German automaker has recorded its highest ever annual sales by achieving a sales figure of 13,558 cars in India. Not only this, but the company has also marked the highest sale in the last month, i.e., March 2016, thus getting a final figure of 3,622 cars in Q1 2016. This is regardless the ban imposed on the sale of diesel cars delivering a displacement capacity of 2000cc or above by the Delhi government. Also not to forget that with such highest sales figure, Mercedes-Benz has become the top luxury car automaker after a decade, thus outdoing its strong rival, BMW.

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The model that contributed its largest share in achieving such a high sales number is the Mercedes-Benz E-Class that also got awarded with the environmental certificate for being the most environment friendly car, producing a reduced emission of CO2 per 100 kilometers. The E-Class is followed by C-Class along with a good contribution from Mercedes Maybach and the S-Class that are savoring the waiting period for delivery across the nation.

Mr. Ronald Folger, MD and CEO of Mercedes India, sharing his feelings on the achievement by Mercedes said, “It is a significant achievement for us, as we have maintained our growth momentum in Q1 2016, despite facing multiple market challenges. We have been able to compensate the negative sales impact in the Delhi and NCR market, with a strong double digit growth achieved in most other markets across the country. This strongly underlines the fact that luxury car buyers increasingly prefer Mercedes-Benz.”

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Even the last financial year too was good for this German perfectionist where the automaker registered the massive sales of 10,201 units in the year 2014. As compared to the 13% growth registered in the last financial year, this year Mercedes has grabbed a hefty growth share of 32%. With this, the company has made a hat-trick with its double digit growth in India.

Joining the bandwagon, Audi too is pacing up by registering high sales figure in the last year along with Lamborghini that sold its 3245 units in 2015.

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