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  1. Mini Cooper: Defying Labels since 1959

Mini Cooper: Defying Labels since 1959

20th September 2016
Here is a brand that has always believed in defying labels. Considered by many as the “cute car” “chick car” or “slow car”, Mini Cooper targets the “Mini Cooper Mindset” through this commercial. Mini encourages everyone to get rid of the tags the world has placed upon them and instead define themselves. The commercial succeeds in acknowledging the fact that these labels exist but goes on to tell the world that a Mini is much more than that. A video that would inspire you in ways much more than any other car brand ever has been able to, watch the video and find out!

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