Rolls-Royce Ceases Production of the 7th Generation Phantom

Jun 27, 2018
Rolls-Royce Ceases Production of the 7th Generation Phantom

Putting an end to the rumors and paving way for the next-gen luxury drive, Rolls-Royce has finally axed the production of its current generation Phantom Coupe and Drophead that served the marque for nearly 13 years. The 8th generation of the Phantom is currently under the development phase and is expected to arrive somewhere around 2018. As a special farewell, the British carmaker has introduced a special unit of its favorite Phantom VII.

The exclusive unit, which is an extended-wheelbase limo, is specially built for customers who are generally called as ‘renowned contemporary Rolls-Royce collectors’ and draws inspiration from the ocean liners of the 1930s.


Talking about the exotic interior of the special edition, the upholstery with Powder Blue leather has tone-on-tone embroidery that depicts the sea waves. Resembling the ocean liners’ radio clocks, the clocks mounted on the partition wall and the one in the front cabin give the interior a royal touch. The main clock has on its bezel the 24 time zones and based on the location, the clock can be rotated in either of the direction. Apart from this, the interior of the exotic Rolls-Royce limousine features ocean liner theme inspired twin coach line, carpets made of hand-cut lambs’ wool and silver-made Spirit of Ecstasy.

Rolls-Royce-Phantom-exteriorsource -Rolls-Royce

The exterior of the last Phantom VII is given a fine touch of Blue velvet color. With the completion of the last model, the background for the next-gen Phantom will be set, which will be lighter than the current generation, courtesy to the all-aluminium architecture.

As per the rumors, the company will carry forward the tradition of introducing the new Phantom with a 6.75-litre V12 petrol powerhouse designed under the guidance of BMW. The engine is expected to churn out a power of 459.4 PS and will be synced with an 8-speed automatic tranny. However, the sources are also claiming that the 8th gen Phantom might come with a plug-in hybrid drive-train later in its production phase.

Rolls-Royce-Phantom-Dropheadsource -Rolls-Royce

The Coupe and Drophead versions of the 7th-gen Phantom were launched back in 2007 and 2008, respectively, and have been among the best selling models of Rolls-Royce and now the buyers will be left with Ghost and Wraith as options, whereas the convertible section is served by the Rolls-Royce Dawn.

The last 50 versions of the Phantom were built under the “Zenith” banner, the owners of which were welcomed with some surprised additions, which include laser-etched armrests that depicted the various launch locations of the 101EX in Geneva and 100EX in Ville D’Este, Tailgate hosting area, a customized version of Spirit of Ecstasy hood figure and custom instrument panel. Along with all these special features, each of the Zenith owners also received a “Money can’t buy” portable memento.

Rolls-Royce-Zenithsource - Rolls-Royce

When launched, the all new Rolls-Royce Phantom will compete against the Bentley Mulsanne. Also, the new Phantom will be devoid of two-door versions, which means that the buyers who are waiting for the refurbished Coupe and Drophead models of Phantom will face disappointment. The British marque is also expected to launch its first SUV ever along with the next-gen Phantom.

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