A pretty bad news for BMW lovers as the company has decided to increase the price of its entire range available in India by an average of 2 percent. This new rate will be effective from the new financial year, i.e. 1st of April, 2017. Other brands of BMW Group include MINI and Rolls-Royce that also cater to the premium clientele of India.
Currently, the Chennai-based manufacturing unit of BMW locally manufactures BMW 3 Series, 3 Series GranTurismo, BMW 1 Series, 5 Series, 7 Series, X1, X3, and X5. Apart from these, other ranges such as BMW Z4, X6, X5 M, X6 M, 6 Series Gran Coupe, X6, M3, M4, M5, M6 and BMW i8 follow the CBU route to India.
The models in MINI in India include the likes of MINI Countryman, Clubman, MINI Convertible, and MINI 3-door and 5-door. In India, there are 5 exclusive dealerships of MINI.
The Bavarian luxury carmaker is garnering a good number of sales in the country and apart from handling the motorcycle and automobile departments, other activities of the BMW Group includes financial services for its first-class customers. The company’s headquarter is in Gurgaon and the German marque has till date invested more than Rs. 4.9 billion for BMW India. This amount has been fairly distributed among its various activities which include manufacturing unit in Chennai, a training center in Gurgaon, a part of a warehouse in Mumbai and taking care of the dealer’s organization in various Indian metropolitan cities. As of now, the marque holds 41 sales outlets in India and it currently employs around 650 employees at BMW Group India.
Commenting on the rise in price, the President of BMW Group India, Vikram Pawah, said, “BMW India has been in the forefront of providing Sheer Driving Pleasure to the Indian customers by introducing innovative products, building world-class dealerships and offering state-of-the-art services ahead of its time. In today’s economic conditions, to maintain our exceptional brand positioning and continue offering a distinct value proposition to our premium clientele, we have decided to marginally revise the prices of the BMW and MINI product portfolio.”