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  1. The Legends of Logos

The Legends of Logos

22nd February 2016
The Legends of Logos

Supercars, as we always say, have a universe of their own. Whether it's the model, the architecture, the brand or the history behind it, every brand has won a war of its own and come out like the king of the world. It's amazing how every inch of any super car has a glorious story behind it and one such aspect is the LOGO. Every logo is a like a hidden but famous folk lore. Many interesting stories and events go behind the small emblem.


Ferrari LOGO

The famous logo of the black prancing horse goes back to World War I. Count Francesco Baracca, a legendary ace of Italian Air Force who became a national hero after he died very young in 1918, had the same black prancing horse painted on his plane. Enzo Ferrari quotes,

"The horse was painted on the fuselage of the fighter plane of Francesco Baracca— a heroic airman of the First World War. In '23, I met count Enrico Baracca, the hero's father, and then his mother, Countess Paulina, who said to me one day, 'Ferrari, put my son's prancing horse on your cars. It will bring you good luck'. The horse was, and still is, black, and I added the canary yellow background which is the color of Modena."

Alfa Romeo

Alfa Romeo

One of the most ancient and most interesting Logo of all times and nevertheless much speculated too. One side is Red Cross on white field which is the symbol of Milan, hometown of Alfa Romeo. And on the other side is the much controversial snake (also speculated as a dragon) said to be eating a man. Well it is difficult to come to conclusion regarding the real meaning of the logo but it is famously said that the symbol comes from one of the famous families of Milan, The Visconti Family.

It said that during one of the crusades, Ottone Visconti fought against a noble Saracen knight. After defeating him, as the tradition went, he took the emblem of the Knight and carried it as a badge on his shoulders. That emblem had human coming out of a snake signifying 'new and purified man' which basically symbolized REBIRTH. Although this is one of the many theories attributed to the logo, it is nevertheless highly interesting and urges one to dig more into the history of it!



One logo that has many interesting elements is that of Porsche. The coat of arms – the horse – the mention of Stuttgart – the different colored strips – all have a different story behind them.

It is said that, "At the initiating of the 1950s, famous Professor Ferdinand Porsche, son Ferry and the trusted circle decided about developing a manufacturer's emblem that they wanted both to devote to their city Stuttgart and to possess a dynamic, powerful identity".

The emblem has been inspired from the great history of Württemberg-Baden. The coat of arms symbolizes great strength and the prancing stallion is a constant reminder that the native Stuttgart brand was created in a horse farm in 960. The entire logo is in the shape of a crest which can be attributed to the age old traditions of Württemberg-Baden.


Legends of Logos

Comments (1)

jasbir singh

i need BBT logo ...


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