There is an innate desire in all of us to live life king size, feel successful and dream like a star. With the changing lifestyles there is an urge to redefine one’s tastes and likes. People are captivated by the strong influx of high tech gadgets and products. The automobile industry, especially the luxury cars, beckons us to acknowledge the status symbol and brand value of these vehicles and to own one someday. But if it’s not possible to shell out the money to buy one, luxury car rentals are a convenient and an inexpensive way to feel extraordinary and special.
The concept is soon catching up in India, be it for occasions or simply to make a statement. Below mentioned factors represent the inherent advantages associated with the car renting concept:-
First Hand Experience
The dream and passion to acquaint oneself with his favorite luxury and super exotic vehicle is only a whisker away. Reputed car rental agencies regularly update their stocks online on social media with the vehicles available and attract people by unique creative images and enchanting videos. A prospective buyer won’t easily get satiated by a short test drive and may have many other doubts and queries to be clarified.
Keeping that in mind, renting one’s favorite exotic car lends a person to try out the product in and out, that too at a reasonable cost. Many a time rare and exotic vehicles are not included in the fleet of test drive cars and the customer simply needs to make up his mind depending on the model which is kept on display or wait for a special drive event to be held at a famous race track circuit in the city. Car renting as a concept goes one step ahead and gives the whole setup a practical shape, wherein the buyer can choose the model of his/her liking along with the engine specification and variant and during the course, and relate this experience to the one after he purchases the vehicle. He can take note of the performance of the vehicle as well as the judge the reviews and ownership experiences posted by people on certain websites. In the process, the agencies strive to develop a strong bond and relationship with clients and meet all expectations of their discerning customers.
Being driven in a luxury car of your choice is a big event in itself, but that entails few responsibilities too. To make your experience stress free, car rental agencies always provide the customer the vehicle with full service records and as a thumb rule avoid procuring cars which have an accidental history as that may hamper their market reputation. Further making people aware of the stupendous acceleration and performance of the vehicle along with propagating the safe driving principles contributes to the car rental agency’s Corporate Social Responsibility principle. For example the famous corporate agency in Mumbai known as Luxury Limo, a well renowned luxury car rental firm, delivers exceptionally on all fronts, courtesy its philosophy “Where Outstanding Quality & Consistency in Services Matter”. It has its roots spread in Goa, Bangalore, Delhi, Chennai and Hyderabad too and that is proof enough of its immense market share in such a newfangled concept. Accentuating this further is their Value Added Services which entails total vehicle maintenance and servicing, tyre and battery upkeep, fuel cards and a Management Information System to keep subsidiary costs within control and emergency roadside assistance. Moreover having an up to date system of the inventory of their cars drastically reduces waiting time on the customer’s part as he doesn’t have to look elsewhere for options.
This re affirms the buyer’s belief of transparent dealings and services without any room for error and can serve as a basis for long term brand image and identity as perceived by people.
Celebrations and ceremonies are often enjoyed with great vigor, enthusiasm and passion, be it a marriage in the family or an enthralling moment when the entire family gets together to plan an outstation trip. The underlying factor being, that all the eventful and joyous happenings are captured at the back of our minds and we thoroughly cherish them at a later date. Being extremely close to our hearts with all the emotions attached to it, one would surely not leave any stone unturned to make the ceremony as happening as ever and that entails a host of preparations right from the lavish décor, food and, off course, making all travel arrangements in style. Car renting agencies in India do offer this exquisite service of providing luxury cars for marriages and occasions, thus providing more vitality and substance to the whole concept.
Mann Tours and Travels in the heart of the capital city of India, Delhi, has been in the Tour and Travel business for long, catering to the elite class, diplomats and foreigners in India and providing tailor-made services in the form of airport and railway bookings, hotel reservations, wildlife and adventure tours and conference/boardroom arrangements. Under their event management category dedicated for marriages and corporate events, one can choose from their renowned fleet of Audi, Mercedes, BMW and Chrysler Limousine and the company takes full responsibility to offer you an unmatched travelling experience.
Renting of Luxury cars comes across as one of the most substantial tools for marketing research for the car manufacturers who aspire to make inroads in almost every city of our country. Professor Philip Kotler has defined marketing research as, ”systematic problem analysis, model-building and fact-finding for the purpose of improved decision making and control in the marketing of goods and services.” The features of marketing research entail precise and meticulous collection of data, in this case like the model preferred by people as a renting option, the areas that have shown the maximum desirability for luxury cars, the satisfaction rate and people’s brand affinity. The whole activity has to be practiced in a systematic way rather than a hit or trial approach involving many errors as that can lead to various conclusions and results. Objectivity prevails at every step as one undertakes the whole exercise. A whole lot of advantages accrue to the car manufacturers by adopting this helpful technique.
They can shortlist accurately as to which areas to target for opening new dealerships, the allotment of production models in those areas depending upon need and preference, assessing the strengths and weakness of competitors in the vicinity and charting future plans for growth and stability.
A passionate car enthusiast would always like to drive his dream machine being seated in the driver’s seat. That awakens the inherent feeling of glory and pride within oneself as he undertakes one of the most memorable driving experiences of his life. India has witnessed a steady change in the buying age of luxury cars as the clients now comprise of young and aspirant corporates and CEOs who would like to drive these machines themselves. The idea has been well conceptualized by car rental agencies and the one which really takes the lead is Carzonrent, a major car rental service provider which has collaborated with Mercedes Benz India to offer C Class and E Class on a daily basis.
This tie-up has enabled the German Car Manufacturer to reach out to even more potential customers and present to them the unparalleled technology, comfort and drivability of a three pointed star vehicle.
Similarly, Ola Cabs has partnered with BMW India to include luxury cars in its ever growing fleet of cars and offer its customers the privilege to travel in complete style and comfort. The vehicles will be a part of Ola Lux, the premium division of the company and will be available for booking at a minimum fare of Rs. 250 and Rs. 20-22 per/km thereon and the cars can be booked on an hourly basis too through the ‘Rentals’ feature. For starters, the BMW cars will be inducted only in major metropolitan cities of Delhi, Mumbai and Bengaluru before expanding the service to other locations.
The Exotic Car Rental Industry is booming and one to reckon with. It gives a direct impetus to the luxury car manufacturers to constantly innovate for customer’s satisfaction and for the people to discover and find a new meaning to their means of travel.
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